Executive #Bookshelf : The Everything Store: Jeff Bezos and the Age of Amazon - Brad Stone @BradStone
Synopsis
Amazon.com's visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now.
“An immersive play-by-play of the company’s ascent...it’s hard to imagine a better retelling of the Amazon origin story.”
Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, and his book is the first in-depth, fly-on-the-wall account of life at Amazon. The Everything Store is the book that the business world can't stop talking about, the revealing, definitive biography of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read.
Tom’s Take:
Bezos is one of the more private entrepreneurs in the tech world. He sits quietly on his Prime throne and carefully moves the tentacles of Amazon.com into another market. As an Amazon user since the first launch of the site, I’ve always been fanatically loyal to the brand – I’m trapped in the world of Prime, Kindles and more. The first place my wife and I go to buy anything is straight to Amazon. Yet, for all this loyalty, we don’t know much about Bezos or the company. This book is as good of a look into the start and slow domination of Amazon and gives readers the opportunity to see how slow, steady and smart progress will create unstoppable giants.