Executive #Bookshelf : The Emperors of Chocolate: Inside the Secret World of Hershey and Mars - Joël Glenn Brenner
Synopsis
Forrest Mars and Milton Hershey built business empires out of chocolate. In this long-awaited history of the candy business, over eight years in the making, former Washington Post reporter Joël Glenn Brenner tells a unique story that is like chocolate itself, a rich blend of many compelling ingredients--in this case, biography and cultural history, investigative reporting and literary journalism.
Along the way, Brenner takes us inside a world as mysterious as Willy Wonka's Chocolate Factory, where industrial spies jockey for inside information as paranoid executives fight an all-out war for America's sweet tooth.
Forrest Mars, often called "the Howard Hughes of candy," was one of the most successful (and private) entrepreneurs in America, a brilliant autocrat who built a unique $20-billion-a-year empire. Milton Hershey was a dreamer who wanted to create not just a company but an industrial paradise, and after making an immense fortune, he promptly gave it all away. To this day, the Hershey company is controlled by a charitable trust and its profits fund the wealthiest orphanage in the world.
What began as a fraternity of small family-owned businesses has grown into a cutthroat industry increasingly dominated by corporate leviathans fighting for shelf space and swallowing their smaller competitors.
Joël Glenn Brenner's investigation of this cloistered world is authoritative, eye-opening, and written with deep understanding of and feeling for her subject.
Tom’s Take:
Much like “Console Wars,” this book is a fascinating journey into a world that tends to be off-limits - the high stakes world of Chocolate. This gigantic industry’s two leading firms, Mars and Hershey’s, share an intertwined history- although the way they’ve grown and their philosophical basis for enterprise couldn’t be farther apart. Reading this book, in addition to craving chocolate for a few days straight, I was transported to when my family visited Hersheytown, Pennsylvania. This book’s historical accounts help to paint a picture on how these companies were lead, innovated and gobbled up everything in their paths.