Executive #Bookshelf : The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories - Frank Rose @frankrose
Synopsis
Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate—as experiences to immerse ourselves in at will. Frank Rose introduces us to the people who are reshaping media for a two-way world, changing how we play, how we communicate, and how we think.
“A broad and deep look at how electronic media are changing storytelling . . . . Completely fascinating.”
Tom’s Take:
A lot of business books are so poorly written, you wish you could just jam a thumb-drive into them and download info into your brain without having to actually ingest the pages. Happily, The Art of Immersion is that rare business book you don’t want to put down, a riveting read for anyone whose business is impacted by how audiences are changing--which is to say, anyone reading this. The author, a Wired editor, is a terrific storyteller who imbues in the reader his own fascination with how “after centuries of linear storytelling, a new form of narrative is emerging by which stories are told through many media at once."